What if I can’t attend live? Will there be a recording?

Yes — a replay will be available for a limited time. But trust me, you’ll want to be there live if you can. That’s where the real magic (and coaching energy) happens.

What if I’m worried my clients can’t afford more?

That’s exactly why this training exists. We’ll shift the focus away from what you think others can pay — and onto positioning the value of your work, so you can't afford to charge less and the right-fit clients say yes without drama.

What if I’m already charging more than others in my area?

That’s a great place to start. This masterclass will help you strengthen how you communicate your value, so your pricing no longer feels like something you have to explain or defend.

Jenni BusH's

equine business

BOOTCAMP

Stop trying to fix everything in your business.
Work out what actually needs your FOCUS.

FREE 3-DAY ONLINE EVENT • 11–13 SEPTEMBER 2026

Three days of practical workshops and live coaching + Q&A to help you work out what's getting in the way, what needs to change and what to focus on next.

You'll finish with your own 30-Day Stable Foundations Action Plan.

BOOTCAMP STARTS IN:

THREE DAYS. THREE THINGS WE'RE GOING TO SORT OUT.

DAY 1

CLARITY

Where are you now, where are you actually trying to go, and what's REALLY going on in your business?

DAY 2

CONTROL

What's getting in the way, what's within your control, and what needs to change?

DAY 3

CONSISTENCY

Where is inconsistency creating problems in your business, what's actually causing it, and what would create more stability?

Then we'll bring everything together in the Finishing Party Sunday Night and create your 30-Day Stable Foundations Action Plan.

So you leave knowing what your business actually needs next,

what deserves your attention first and what you're going to focus on for the next 30 days.

THIS IS PROBABLY FOR YOU IF...

You're working hard, but...

You're busy, but you're not convinced all that work is actually moving the business forward.

Business feels hit and miss

One month you're busy, the next you're wondering where everyone went. You want more consistency, particularly when it comes to income, but you're not really sure what's causing the ups and downs.

You're questioning yourself...

Your prices. Your offers. Your marketing. Whether you need more clients. Whether you need different clients. Whether you should change direction altogether.

You know it could work better...

You've already built a business that works to some degree, but you know there's more you could be doing with it. You want to make smarter decisions about where your time, energy and money go, rather than constantly adding more to your list.

You don't need another list of 47 things you “should” be doing.

You need to work out what YOUR business actually needs next

What you're getting

This isn't three days of sitting through training and taking pages of notes you'll never look at again.

You'll get the training, coaching and practical tools to actually work through your own business as we go.

PRACTICAL TRAINING

Three practical workshops covering Clarity, Control and Consistency, released each day so you can work through them in your own time.

LIVE Q&A + COACHING

Bring what you've uncovered, ask questions and get help applying what you're learning to your business.

YOUR ACTION PLAN

Join me for the Finisher Live where we'll pull everything you've uncovered together and create your own 30-Day Stable Foundations Action Plan.

PLUS, YOUR BOOTCAMP TOOLKIT

Walk the Course Guided Coaching Audio + Journal

Step away from the day-to-day, think properly about where you're trying to go and capture what comes up as you work through the exercise.

Equine Business Boundaries Script Bank

Words to use when you need to say no, set expectations or stop giving your expertise away.

Your Consistency Diagnosis

Work out where inconsistency is creating problems in your business, what's actually causing it and what could create more stability.

30-Day Stable Foundations Action Plan

Bring everything you've uncovered across Clarity, Control and Consistency together into a clear plan for what you're focusing on next.

MEET YOUR HOST

Hi, I'm Jenni 👋

I've been working in and around equine businesses for nearly two decades.

I've seen a LOT of business advice come and go in that time.

And one of the biggest problems I see is people trying to fix the wrong thing.

That's what this Bootcamp is really about.

Helping you step back, look properly at YOUR business and work out what actually needs your attention next.

Because you probably don't need to do more of everything.

You need to know what actually matters for your business right now.

The Equine Business Podcast / The Equestrian Business Podcast

"Best Month"

It’s been our best month in business since getting our riding school licence. With Jenni’s support we raised our prices, set boundaries, and now feel clear and confident about what we offer.

Nick & Dom

Upper Lordswood Stables

"More Clients"

I feel more organised, have strategies that directly gained me clients, and I’m more assertive and motivated. Jenni understands the pressures of equestrian life and helps you prioritise what matters.”

Sarah Yeates

Birkby Vet Physio

"What I Needed"

Jenni is so creative.

She came up with ideas and email templates I was struggling to create on my own, exactly what I needed to move my business forward.

Sophie Anderson

Tack Up & Ride with Me

READY TO JOIN US?

FREE 3-DAY EQUINE BUSINESS BOOTCAMP

11th–13th September 2026

Stop trying to fix everything in your business. Work out what actually needs your focus.

You'll get three practical workshops, coaching and support, your Bootcamp Toolkit and the Finisher Live where we'll create your 30-Day Stable Foundations Action Plan.

It's completely free. Pop your details in below and I'll see you inside.

Your Full Name

Your Best Email *

How did you hear about the Bootcamp

You'll also receive emails from me about the Bootcamp so you don't miss anything. You can unsubscribe at any time.

STILL NOT SURE?

A FEW QUESTIONS YOU MIGHT HAVE...

Where does the Bootcamp happen?

Everything will be inside your own Bootcamp members area, so you won't need to hunt through Facebook to find things. Each day's workshop and resources will be there for you, along with all the details for the live Zoom Q&A and coaching sessions.

Is the Bootcamp really free?

Yep. Completely free. There will be an opportunity at the end to join my Equine Business Collective if you'd like ongoing help from me, but you absolutely don't have to.

Do I need to be there live?

No. The workshops will be released each day so you can work through them when it suits you. I'll also be doing live Q&A/coaching sessions where you can bring your questions or submit in advance.

What if I'm only just starting my equine business?

I'd say yes, provided you're serious about building it as a business. In fact, working through this before you've accumulated years of unnecessary complications could be rather useful.

What if I've been in business for years?

Absolutely. This isn't Business 101. We're looking at your actual business, what's working, what's getting in the way and what needs your attention next.

How much time will I need?

I'd allow around an hour each day to watch the workshop and actually put what you're learning into practice.

You don't need to be there live, so you can work through each day's training when it suits you.

The important bit isn't racing through it. It's giving yourself enough time to think about your own business and do the work as you go.